Advertising a product at a certain price, making it deliberately unavailable and then offering the customer a higher priced product is called bait-and-switch.
It corresponds to a fraudulent strategy used by some companies that sell consumer goods to attract consumers through misleading advertisements in media channels. Retailers convey advertising advertising with low prices sold to attract customers, in this case the bait, and then make these products unavailable, unconsciously forcing consumers to buy similar products at higher prices.
In the United States this is a form of deceptive advertising that is subject to facing legal measures such as lawsuits.
Therefore, it is essential that every company develops marketing strategies that are based on the transparency of their actions, ethics and legal and social responsibility, to demonstrate reliability and increase value for stakeholders.
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