Question

The school newspaper wants to find the opinions of students on availability of campus parking. They send a staff member to stand outside a busy dorm and interview students as they walk in or out of the building. What type of sampling process did the paper use?.

Answer 1

The sampling process used by the school newspaper is convenience sampling.

Convenience sampling is the most popular kind of sampling that concentrates on gathering data from individuals (the sample) who are 'convenient' for the researcher to reach. With this sample strategy, researchers can choose subjects at random who are receptive to being contacted and participating in the study rather than selecting participants at random based on any set of criteria (such as demographic variables). This implies that one can locate your sample at any time and any place, such as among individuals in a mall, on the street, at work, or in an online community.

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