A swot analysis involves an analysis of factors internal to the company, which include strengths and weaknesses, as well as factors outside the company, which include opportunities and threats.
This is further explained below.
Generally, A SWOT analysis is a strategy used in strategic planning that may assist an individual or organization in identifying their respective strengths, weaknesses, opportunities, and threats in relation to the planning of a project or commercial rivalry.
The term "situation-specific assessment" or "analysis of the external" may also be used interchangeably.
In conclusion, An examination of the elements that are internal to the firm, such as its strengths and weaknesses, and the aspects that are external to the organization, such as its opportunities and threats, are both included in a swot analysis.
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