A brand new manufacturer would define their market segments and then start segmenting through in-depth market research.
How to segment a market?
Market segmentation is a strategy used by companies to align their marketing and communication strategy through market research that helps to identify characteristics of potential consumers, such as income, age, tastes, etc.
Therefore, market segmentation helps to create a more consistent and local-aligned strategy, making the company adapt its communications and processes to reach its target market.
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