The similarity between a production orientation and a sales orientation is that both lack an understanding of the needs and wants of the marketplace.
This orientated organisation operates a mass production model and streamlines this production process for its product offering, that is, the orientation approach assumes that its customers value price and focuses on lowering production costs to meet such price needs of this customer base.
It is business model that is focused on making the best product and services without considering customer's wants or needs, this orientation approach uses aggressive, outbound sales tactics and marketing promotions to drive revenue.
Therefore, the similarity between a production orientation and a sales orientation is that both lack an understanding of the needs and wants of the marketplace.
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