A cluster of benefits that an organization promises customers (or segments) to satisfy their needs is a customer value proposition.
What is A customer value proposition?
A customer value proposition is known to be a term that connote a group of benefits that a firm is known to have promises customer to be able to satisfy their needs.
Note that in regards to marketing, satisfying the need of the customer as well as their wants is the fastest way to increase profits and be able to sell more products and services.
Therefore, A cluster of benefits that an organization promises customers (or segments) to satisfy their needs is a customer value proposition.
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