.... She attempts to influence her clients to switch to printing on the new materials. This is known as a proactive type of approach
This is further explained below.
Generally, Proactive actions prepare for the future. Proactivity is a desired attribute in an individual, team, or organization. Reactive methods wait for the future to happen before acting.
In conclusion, "Loretta is a product manager at a popular printing company. Though none of her small business clients have requested to print on recycled paper, Loretta decides to stock some recycled paper products anyway because she sees this as an opportunity to increase her company’s reputation for sustainability. She attempts to influence her clients to switch to printing on the new materials." is a proactive type of approach
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