Basically, what happens in the development stage of the new-product process is that the first prototype of the product gets developed preliminary decisions on every aspect of the four P's are developed at this stage.
You can better tailor your offering to a particular client need or demand by defining your marketing options in terms of pricing, product, promotion, and location.
The four fundamental pillars of any marketing plan are condensed into a notion known as the "4 Ps of marketing."
Following are the four marketing Ps:
Product: What you offer for sale. Potentially a tangible item, services, advice, etc.
Price: How much do you price, and how does it affect how people perceive your brand?
The location where you advertise your goods or services. Where do the people that make up your target clientele go to learn about your sector?
Learn more about 4Ps here
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