The purpose of developing a market-product grid is to trigger Marketing actions to increase sales and profits.
Some of the terms that can be used in place of product grid or market-product grid are an Ansoff Matrix or a product-market expansion grid.
The reason behind using this tool is for making a strategy so that business can get flourished. The segments on which the market-product grid focuses are new as well as existing markets and products.
Therefore, it is under the market-product grid, actions are taken to increase sales and profits.
Learn more about the product grid from here:
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