A pharmaceutical company has developed a new weight loss drug for adults. Preliminary tests show that the drug seems to be fairly effective in about 75% of test subjects. The drug company thinks that the drug might be most effective in overweight individuals, but they are unsure to whom they should market the product.

Use the scientific method to address the pharmaceutical company’s needs:

State a research question that addresses the pharmaceutical company's problem in Panel 2.

Conduct online research on “Body Mass Index” categories and record a brief summary of the findings in Panel 2.

Construct a testable hypothesis and record in Panel 2.

Design an experiment to test the hypothesis and describe the procedures, variables, and data to be collected in Panel 2.

Evaluating the effectiveness of the drug in overweight women when compared to Those of non-overweight women.
Evaluating the interest as well as the intention to buy from different kinds of market segments.

The research hypothesis that addresses the pharmaceutical company's problem in Panel 2 will be:

Do the effectiveness of the drug in overweight women
Do the interest and the intention to buy from different market segments affecting the drug.

What will the experiment be?

To be able to carry out the experiment, we can carry out an experiment via the use of a 2 x 2 factorial design.

Note that by the use of this design, the study will need to possess four independent groups which are:

The overweight placebo group.
The overweight treatment group.
The normal weight placebo group.

The normal weight treatment group.

There will be the use of Intra- and also an inter-group comparative statistical analysis and this be carried out to know if or not the treatment is said to be effective and why or not its effectiveness is affected by the status of the participants' weight.

To handle the second objective, we can carry out a comparative study and then we collect data regarding the extent to which people from different kinds of market segments has the intentions to purchase the product.

A Two-way ANOVA and also the use of post-hoc analysis will be used to know the portion that has the greatest level of intention to buy.

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