In the maturity stage of the industry life cycle, there are many segments, competition is very intense, and the emphasis on process design is high. The maturation stage follows the introduction and growth stages. The mature stage is the most time-consuming step of the product life cycle.
At this time, sales growth mature begins to slow; the company has reached the peak of the demand cycle; and advertising methods have little impact on sales growth stages. The longest period in a firm's, industry's, or product's life cycle during which sales peak and begin to fall. The final stage of economic expansion, as defined by a high degree of mass consumption.
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