Gauntlett's points of criticism against the contemporary media effects paradigm relate to its influence on the development of individual identity and cultures.
Who is David Gauntlett?
He is a British sociologist who distinguished himself for having written the book "Making is Connecting" which seeks to identify the effects of digital and social media on today's society, on cognitive development and cultural formation.
For the author, contemporary media is capable of generating significant influence on the development of society, where the audience is more engaged and interacted with media producers, who can establish a call to action essential for the development of creative measures in society, such as sustainability.
Find out more about contemporary media here:
https://brainly.com/question/13467876
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