When the service being purchased requires little interaction between the service personnel and the customer, heterogeneity service characteristic causes fewer problems.
The term "heterogeneity" refers to the difference between components that make up a whole. There is diversity in the characteristic under study when heterogeneity is present. The components of the whole are distinct from one another. It is a crucial idea in statistics and science. The opposite of homogeneous is heterogeneous. Products that are heterogeneous have characteristics that differ greatly from one another, which makes it challenging to switch out one product for another. The distinctiveness of service offerings is referred to as heterogeneity. Heterogeneity is a characteristic of services. The output varies, and mistakes are made directly in front of the customer, which poses a number of difficulties for the marketer of services.
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