Marketing myopia occurs when a company defines its business in terms of goods and services rather than in terms of the benefits customers seek.
Marketing myopia occurs when a business only concentrates on its product, ignoring the needs of its clients or the broader societal context of its products or services. The term was first used by Theodore Levitt in a 1960 marketing paper that appeared in the Harvard Business Review (HBR). Companies' conviction that they operate in a sector that is growing or that their goods are inherently desirable is the root cause of marketing myopia. No company is just destined for growth; brands must constantly spot and seize chances to succeed by trying to satisfy a need. In actuality, marketing myopia can ultimately lead to the demise of your company.
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