The correct option is a: qualitative in nature. This means Factors in a decision problem that cannot be expressed in numerical terms are qualitative in nature.
Aspects that may be quantified, such as the company's assets, liabilities, cash flow, sales, and price-to-earnings ratio, are examined in the quantitative factors. The objective of fundamental analysis is to generate a quantitative value that investors may use to assess whether a security is cheap or overvalued by comparing it to its current price.
Customers' pleasure with the firm's products, ongoing legal disputes that damage a company's reputation, a change in management, or new technology that offers a company a competitive edge are a few examples of qualitative factors.
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