Total revenue divided by selling price = units sold.
The amount a buyer pays for a good or service is known as the selling price. It may differ based on the price that buyers are prepared to pay, the seller's acceptance threshold, and how competitive the price is in relation to those of other companies in the market.
Selling price must enable a company to cover all product costs, cover operational expenditures, and turn a profit. Customers compare products side by side and allocate their funds based on selling price. Businesses rely on selling prices to estimate sales revenue and accomplish organizational objectives.
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