Behavioural segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently.
Given that the segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently.
We are required to find the type of segmentation.
The type of segmentation that is used when companies market to consumers who want to have meaningful relationship with brands they use frequently is behavioural segmentation.
Behavioural segmentation is the marketing done which is based on the behaviour of customers towards any brands.
Hence behavioural segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently.
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