According to porter's five forces model, the supplier is low when customers have more options.
A customer is an individual or business that purchases goods or services from another business. Customers are important because they drive sales. Without them, companies cannot continue to exist.
The definition of a customer is a person who purchases products or services at a store, restaurant, or another retail establishment. An example of a customer is someone who goes to an electronics store and buys a television. (informal) A person, especially a person, who interacts with others in some way.
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