In the selling concept business model, Promotion the four elements of the marketing mix is most heavily emphasized.
The concept of marketing deals with the idea of meeting customer needs through products as a solution to customer problems (needs). The concept of marketing represents a fundamental change in today's corporate orientation that forms the basis for achieving competitive advantage.
The concept of marketing refers to the strategy marketers use to target their customers, but it also helps cool the competition by maximizing profits through increased sales.
A production-based sales concept that does not consider the customer. The marketing mix concept is based on producing products that customers need and satisfying them.
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