The overall objective of providing value to customers continuously and more effectively than the competition is to have and retain highly satisfied customers.
Organizations must anticipate and respond to customer needs better than their competitors. This requires not only knowledge of consumer behavior, but also technical and marketing skills.
Superior customer value means consistently creating business experiences that exceed customer expectations.
Good quality at a fair price. When consumers calculate the value of a product, they look at the benefits and then subtract the costs to see if the benefits outweigh the costs. Everything a consumer evaluates when making a purchase decision. Also called a value package.
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