Mandarin oriental hotel's customer-preference tracking system is an example of a business using information systems for customer intimacy.
An example of a company using information systems for intimacy between customers and suppliers is B) JC Penney's Information System. This allows the contract manufacturer to see which garments have been sold and need replacement.
Customer intimacy can be improved everywhere, from within an organization to outside marketing.
CustomerIntimacy: Organizations found through research that when customers are well served, they generally return and buy more. The more a company engages with its suppliers, the better they are able to provide key inputs and reduce costs.
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