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The primary source of funding for positive npv projects by U.S. nonfinancial firms is internally generated funds

Internally Generated Monies are funds that are not the result of a loan, a debt issue, an equity issue, the sale of an asset, an insurance recovery, or any other debt. Internal funding is the practice of paying for energy efficiency, renewable energy, or other generation initiatives out of an organization's current financial resources as opposed to seeking outside funding. By dividing the bank's retained earnings by the average equity balance of all stockholders for a specific accounting period, the internal capital generation rate is determined.

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