Companies are switching from the commission system to a reward by outcomes system in the context of global advertising.
Any programmed that rewards the delivery of one or more outputs or outcomes with one or more incentives—financial or otherwise—following confirmation that the desired outcome has actually been achieved is known as results-based financing, or RBF. A reward is also a sum of money offered to someone who helps the police by providing information about a crime or by assisting in the return of lost or stolen property to its rightful owner. A successful reward system is founded on sound concepts and practices, depends on the accomplishment of desired results, is constructive and meaningful, and has the desired behavioral effects.
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