Respuesta :

When the service being purchased requires little interaction between the service personnel and the customer, service characteristic which causes fewer problems is intangibility.

Service intangibility refers to the fact where many services lack in physical attributes and, after this consumers become unable to assess the value which they could gain from engaging such a service with tangible evidence in respect to the possible outcomes of such service.

Examples of service intangibility includes the following:

When someone is going to see a surgeon about his back pain. It's impossible to be know how he will feel after the surgery for his back pain. He could feel like a new person, or he might come in worse shape.

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