Messages about new products that are attention-catching and memorable enable more rapid diffusion because they possess the stickiness factor.
The information about the new products are delivered through advertising.
There is a buzz that is created about a new product with the help of advertisements. The message ensures that the attention of the readers are caught and they have turned the watchers into buyers.
Even if a product receives extensive advertising, this does not guarantee that demand or, more specifically, consumption rates, will rise as well. For instance, Kellogg's cornflakes come in a variety of tastes with a range of price points to suit different age groups and, more recently, people who wish to lose weight, providing customers a variety of options to choose from.
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