In the field of advertising, a lot of attention is focused on creativity because people who develop advertising messaging are known to be creative.
Advertising is a type of marketing communication that uses an overtly commercial, impersonal message to sell or promote a good, service, or concept. Businesses who want to advertise their goods or services are often the sponsors of advertising. Public relations and advertising are distinct from one another because in advertising, the message is funded and controlled by the advertiser. The message is non-personal, i.e., not directed at a specific person, which distinguishes it from personal selling.
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