The push model is also called make-to-stock which means the production process begins with a forecast.
What is a push model?
In the push model of manufacturing, businesses produce goods in response to expected or predicted demand. Companies push these products onto the market after producing units based on anticipated demand. Businesses must be able to anticipate client demand for both quantity and quality.
Why is the push model better in some industries?
Using a push strategy is advised when there is high consumer demand for a specific product, and having a large amount of inventory on hand makes it easier to supply that demand.
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