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A process that includes conducting research and gathering all relevant information about a client's product or service, brand, and consumers in a target audience is known account planning
What is account planning?
Account planning incorporates the consumer into the advertising development process. Planning is a job role that involves the use of strategy and planning.
Account planning gives a framework for sales and sales enablers to identify what is and is not important when chasing consumers. Account plans are becoming increasingly important in meeting goals and attaining growth as market competition intensifies.
CRM's account planning function enables businesses to manage planned revenues, expenditures, and contribution margins. Organizations can make firm decisions during planning and cost control for expenditures and discounts.
Understanding the position of your current accounts is frequently the first step in the process of account planning. Consider investigating the KPIs of your present accounts, such as revenue, profitability, growth, geographic location, and initiatives.
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