In the context of the basic perception process, "interpretation" is the process of attaching meaning to new knowledge.
What is basic perception process?
This method of selecting, organizing, & interpreting information is known as perception.
Some key features regarding the perceptual process are-
- This process involves the processing of certain stimuli that enter through the perceptual filters, get organized into our pre-existing structures & patterns, and then are interpreted depending on prior experiences.
- Despite the fact that perception is primarily a cognitive and psychological activity, way we perceive the objects and individuals around us has an impact on our communication.
- We react differently to something or someone we find favorable than we do towards something we feel undesirable.
- If consumers relied solely on sensation, it's indeed unlikely that they'd be able to distinguish between comparable products.
- Peanut butter, cola, ice cream...each of these market segments has competitors seeking to differentiate their products.
- If you put your pals through blind taste tests where they had to only rely on their sense of taste, they might not be able to tell the difference.
To know more about the perceptual process, here
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