The rhetorical mobilization of symbols to act in the world is called "Expressive human action."
What is rhetorical mobilization?
Unlike many other rhetorical forms, the rhetorical context of movements includes mobilization needs. Rhetorical movements are a collection of behaviors that involve mobilizational appeals.
Some key features regarding the rhetorical mobilization are-
- The concept reconstitutes critical categories, removing from examination as movements groupings of spokesmen who are similar only in reacting to similar motivational requirements, while including research on individual speakers responding to mobilizational exigencies.
- Methodologies for having studied mobilizational appeals are proposed in order to
- direct the critic forward into appropriate rhetorical acts,
- make clear demands for successful mobilizational appeals, and
- define the relationships among mobilizational appeals and the movement's overall rhetorical action.
- The application of methodology to early American evangelism exemplifies methodology.
- The emphasis on mobilization rhetoric generates new lines of study and research for both rhetorical theorists and public communication critics.
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