A company researches television ratings then sells the information to many firms. this firm conducts Syndicated research.
Ratings are the audience measurement tools run by Nielsen Media Research that aim to estimate the size and demographics of the American television viewership. By the Media Rating Council, Nielsen is no longer recognized.
Syndicated research is when a third-party company creates, manages, and tabulates the data in an effort to sell the report and data to several clients. Companies who utilize the research as an end-product purchase "access," which enables them to view the data in their market, compare it to other data, and track trends in the data.
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