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In the context of Kurt Lewin's stage model of change management, embedding or institutionalizing the new behaviors to prevent people from drifting back to previous ways of doing things is called moving.
What is Kurt Lewin's stage model of change management?
Kurt Lewin developed a three-step paradigm for change that entails unfreezing, altering, and refreezing. Lewin contends that the process of change entails first identifying the need for a change, then moving toward the desired level of behavior, and finally establishing the desired level of behavior as the norm.
What are the benefits of Lewin's three step model?
A three-stage paradigm, Lewin's change management framework is simple to use for any type of business. The three phases are unfrozen, modified, and refreeze. Organizations may easily adjust to difficult and quickly changing situations according to the concept.
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