contests is a consumer sales promotion activity
One component of the promotional mix is sales promotion. Advertising, personal selling, direct marketing, and publicity/public relations are the key components of the promotional mix.
Sales promotions frequently limit your profit potential while allowing you to produce more income in the short term due to increased sales volume. This also means higher cash flow, which is why businesses that are struggling to meet short-term financial responsibilities frequently resort to discounts.
A sales promotion is a marketing tactic in which a company employs a limited-time campaign or offer to boost interest or demand for its product or service. A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales.
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