The term motivating operation has been suggested to replace the term establishing operation with the addition of the term(s): value-altering, behavior-altering
A value changing impact occurs when the effectiveness of a reinforcing stimulus, event, or tangible object is altered to be more or less effective based on surrounding circumstances, or as a result of a motivating operation.
Other events change the person's value as a result of their learning history. These are known as conditioned motivational operations (CMOs).
A motivating procedure has two distinct outcomes: The Value-Changing Effect A shift in the ability of a stimulus to serve as a reinforcer (increase or decrease). Behavior Modification.
Food deprivation is an EO that improves the effectiveness of food as a reinforcer (value changing) and elicits all food-reinforced behavior (behavior-altering effect). In other words, after a period of not eating, food
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