Matching is a technique in experiments similar to quota sampling to achieve comparability.
What is Quota sampling?
- Quota sampling is a non-probability sampling technique where researchers compile a sample of people who accurately reflect a population.
- These people are chosen by researchers based on particular characteristics or attributes.
- They make decisions and set quotas to ensure that the market research samples are effective at gathering data.
- The entire population can be based on these sampling.
- The ultimate subset will only be chosen based on the interviewer's or researcher's understanding of the population.
Similar to stratified sampling, quota sampling begins by dividing a population into subgroups that are mutually exclusive. Then, based on a predetermined percentage, judgement is employed to choose the subjects or units from each segment.
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