In the context of reactivity of measures, unobtrusive measures involve clever ways of indirectly recording a variable to reduce reactivity.
What is meant by unobtrusive?
- Measures that don't require the researcher to interfere with the research situation are considered unobtrusive.
- The researcher must be there for participant and direct observation.
- The responders may change their behavior as a result in order to impress the researcher.
- A questionnaire causes a pause in the course of behavior as it would normally. It is possible for survey participants to grow weary of or despise the questions asked on the survey.
- Unobtrusive measurement ostensibly lessens biases brought on by researcher or measurement instrument intrusion.
Unobtrusive methods, however, limit the amount of control the researcher has over the nature of the data that is gathered. There might just be no available unobtrusive measurements for some structures.
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