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A team that is comprised of members from different departments or functional areas is a cross-functional team.

What is a cross-functional team?

  • Cross-functional teams are collections of employees from many departments within a business, such as marketing, product, sales, and customer success.
  • These can be working groups where each participant is a part of both their functional team and the cross-functional team, or they can be the main organizational structure.
  • Because customers are demanding a higher level of consistently tailored, high-touch customer experience, cross-functional teams are becoming more and more common.
  • The following are some advantages of cross-functional teams:
  • Enhanced collaboration between functional domains
  • Increased product and process innovation
  • Shortened turnaround times for important customer touchpoints.

Cross-functional teams can assist teams in maintaining a focus on organizational objectives, thus if the company is attempting to position itself as an enterprise tool, marketers can collaborate with sales representatives to find the best ways to market to enterprise leaders.

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