The overall objective of providing value to customers continuously and more effectively than the competition is to create and retain highly satisfied customers.
What is competition?
- Competition in economics refers to a situation in which several economic enterprises compete for commodities that are limited by adjusting the marketing mix's four components: price, product, promotion, and site.
- According to traditional economic theory, competition drives businesses to create new goods, services, and technologies, giving customers more options and higher-quality goods.
- Prices for products are often cheaper the more options there are on the market, compared to what they would be if there was little or no competition (monopoly) (oligopoly).
- The number of businesses, entrance obstacles, information, and accessibility/availability of resources are only a few of the factors that affect how competitive a market is on the firm/seller side.
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