The difference between the amount consumers would be willing to pay and the amount they actually pay for a good is called Consumer surplus
Consumer surplus
- A consumer surplus happens when the price that consumers pay for a product or service is less than the price they're willing to pay. It's a measure of the additional benefit that consumers receive because they're paying less for something than what they were willing to pay.
What is consumer surplus formula?
- Consumer surplus = Maximum price buyer is willing to pay – Actual price. The consumer surplus formula for multiple consumers can be expressed as follows:
- Consumer Surplus = ½ × Demand quantity at equilibrium × (Maximum price buyer is willing to pay – Market price)
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