Interactivity__ allows customers to express their needs and wants directly to the firm in response to its communications, in contrast to the one-way communications of traditional marketing media.
What is interactive online marketing?
Interactive marketing, also known as event-driven or trigger-based marketing, is a marketing tactic that involves acting in direct response to a consumer's actions, behavior, preferences, expectations, or demands.
What is interactivity used for?
Interactivity can appear in calculators, quizzes, e books, videos, and animated info graphics. They don't necessarily need to be digital. Still, it's on the internet that this type of content gains a myriad of formats and generates new possibilities for user interaction.
Learn more about interaction:
brainly.com/question/17328181
#SPJ4
