Use the direct approach to organize a message if you believe your audience will be receptive to what you have to say.
What is the scope of a business message?
The scope of your message is the range of information you present, the overall length, and the level of detail—all of which need to correspond to your main idea. If you don't have a preset length, limit your scope to the minimum amount of information needed to convey your main idea.
What should you do to establish credibility with your audience ?
To establish credibility and impress your audience, you will want to use jargon and specialized language to emphasize your expertise. When your audience includes two distinct groups, it is most effective to direct the first part of your speech to one segment and the last part of your speech to the other.
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