A person considers his or her own cultural values as more important when interacting with people of a different culture is know as ethnocentrism.
Ethnocentrism is the propensity to view the world mostly from the standpoint of one's own culture. The conviction that one's own race, ethnic, or cultural group is the most significant or that some or all features of its culture are superior to those of other groups is a component of ethnocentrism.
The term "culture" is a catch-all that refers to social behavior, institutions, and norms present in human societies as well as the people who make up those societies' knowledge, beliefs, and artistic creations as well as their laws, conventions, and way of life. Often, a certain region or location is where culture started or is where it is credited.
To know more about ethnocentrism visit:
https://brainly.com/question/11786995
#SPJ4
