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Direct marketing is often the approach of choice in markets with insufficient or underdeveloped distribution systems.

Direct marketing, selling at once to the patron through the mail, by means of a cellphone, or door-to-door is regularly the approach of choice in markets with insufficient or underdeveloped distribution structures. The technique, of direction, also works well inside the maximum affluent markets.

Direct marketing is a form of speaking a proposal, where companies talk at once to a pre-decided client and deliver a method for an instantaneous reaction. Among practitioners, it is also referred to as direct reaction marketing. By means of comparison, advertising is of a mass-message nature.

Direct advertising and marketing include any advertising that is predicated on direct communique or distribution to personal clients, as opposed to thru a 3rd birthday party including mass media. Mail, e-mail, social media, and texting campaigns are many of the delivery systems used.

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