________ e-commerce is the online exchange between companies and individual consumers.

B2C commercial enterprise-to-consumer e-commerce, additionally known as retail e-commerce, is a business version that entails income among online corporations and customers. B2C eCommerce is certainly one of the 4 most important eCommerce business models, the alternative three being B2B (business-to-commercial enterprise), C2B (customer-to-business), and C2C (consumer-to-consumer).

The term B2C is relevant to any commercial enterprise transaction wherein the customer at once gets goods or services -- which include retail shops, eating places, and doctor's workplaces. Most often it refers to e-trade groups, which use online systems to attach their products to consumers.

E-commerce (digital trade) is the buying and selling of goods and services, or the transmitting of finances or statistics, over a digital community, typically the internet. these commercial enterprise transactions arise both as enterprise-to-commercial enterprise (B2B), enterprise-to-customer (B2C), consumer-to-customer or consumer-to-commercial enterprise.

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