A marketing strategy that enhances the shopping experience for experiential shoppers is called Retailtainment.
A marketing strategy is a long-term plan to achieve a company's goals by understanding customer needs and creating a clear and sustainable competitive advantage. This includes everything from identifying customers to deciding which channels to use to reach those customers.
Marketing strategy is the process that enables an organization to focus its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
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