Yes, the rebranding initiative was seen to be the right decision for Dunkin and will it help the organization achieve its objectives.
The company need to implement those new strategy as well as product rebranding to bring or attract more customers to their products.
Based on the fact that a lot of Consumers notice the big logo rebrands, a lot of customers were said to have noticed Dunkin's name change, and this made a lot of people to be drawn to Dunkin's new logo as well as their product,
Hence, Yes, the rebranding initiative was seen to be the right decision for Dunkin and will it help the organization achieve its objectives.
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