Question

What factors are used in the rule-of-thumb methods to determine the communication budget?.

Answer 1

Rule of thumb methods use two factors to determine the communication budget. These factors are prior sales and communication activities. These methods have several limitations but they are also easy to implement.

What are prior-sales activities?

• These activities are also called the pre-sales activities and they are the ones which are performed before any product is sold to the customer.
• These activities include product research, market research, analysis of data and customer proposals etc…
• communication activities mainly include training the salesperson in a way that he can easily persuade the customer and explain the product content nicely.
• These activities can be of verbal and non-verbal kind. Example: sales pitch, e-mails, calls etc.

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