Zen electronics has taken a penetration pricing approach to launch its new line of mobiles. therefore, Zen is most likely to initially charge a relatively low price per product.
By presenting a new product or service at a cheaper price during its initial release, firms can draw people to it through the marketing tactic known as penetration pricing. A new product or service can enter the market more easily and draw customers away from rivals by offering a lower price.
Zen want to attract new customers That's why Zen use penetration pricing approach. Increased sales volume from a penetrating strategy often enables a company to create items or acquire commodities at a reduced cost, allowing it to generate a bigger profit percentage.
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