Good Eats, a gourmet food company, has developed its marketing strategy according to three market segments. It has different pricing and packaging strategies for consumers who buy regularly, for those who consume mainly on certain festive occasions, and for those who buy its products rarely and are willing to spend large amounts. Which basis for market segmentation is Good Eats primarily using in this scenario

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29-07-2022
Business

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Good Eats, a gourmet food company, has developed its marketing strategy according to three market segments. It has different pricing and packaging strategies for consumers who buy regularly, for those who consume mainly on certain festive occasions, and for those who buy its products rarely and are willing to spend large amounts. Which basis for market segmentation is Good Eats primarily using in this scenario

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abiolataiwo2015 abiolataiwo2015 · Answer 1 · 2022-08-12T17:22:22+02:00

If Good Eats, a gourmet food company, has developed its marketing strategy according to three market segments. behavioristic characteristics. The basis for market segmentation is Good Eats primarily using in this scenario is: behavioristic characteristics.

What is market segmentation?

Market segmentation can be defined as a marketing strategy use by companies so as to focus on different target market after identify what each market segment consumer want and desire about a product is.

Most companies tend to make use of Market segmentation so as to meet the need of their customers, to reach their customers and to boost sales.

Therefore the basis for market segmentation is Good Eats primarily using in this scenario is: behavioristic characteristics.

Learn more about Market segmentation here:https://brainly.com/question/5545577

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