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The reason researchers would want to choose an observational study instead of a self-report study is because the researchers want a report of what people are really doing.

Observational study, also known as field research, is a research skill that observes participants and events in their most natural setting. This allows researchers to see how subjects make decisions and react to situations in a natural environment, as opposed to a structured environment such as a laboratory or focus group. In observational studies, the researchers can change their perspective based on real-time variables. Researchers typically conduct observational studies when it is difficult, impossible, or unethical to randomly assign study participants to experimental groups. If subjects cannot be randomly assigned to treatment and control groups, then you observe them in self-selected states.

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